For 3 Shades Whiter Teeth^ and fortifies enamel

Colgate Optic White Enamel White whitening toothpaste delivers 3 shades whiter teeth^ and fortifies enamel. It is the only toothpaste with the whitening ingredient dentists use* to remove surface and deeply set-in stains. The high fluoride formula fortifies enamels weak spots for a strong white smile. The must-have toothpaste for your daily beauty regime, this whitening toothpaste contains all the benefits of a regular daily use toothpaste plus a whiter, brighter, bolder smile.

Benefits:

• Whitening toothpaste for 3 shades whiter teeth^ and fortifies enamel
• The only toothpaste with the whitening ingredient dentists use* to remove surface stains and deeply set-in stains
• Removes stains ordinary toothpastes don't with regular use
• High fluoride formula fortifies enamel weak spots for a strong, white smile
• All the benefits of a regular daily use toothpaste plus a whiter, brighter, bolder smile

*Based on leading toothpastes sold in Australian Grocery and Pharmacy Retailers as of March 2018. Gentle lower strength hydrogen peroxide formula.

^After 4 weeks use. Individual results may vary.